Brand Strategy & Marketing Insights
Perspectives on brand strategy, marketing, and intentional growth from Eve Fitzhenry.
Latest Thinking
How to Reposition Your Brand Without Losing Your Existing Customers
Repositioning is one of the most delicate strategies in marketing. Done right, it unlocks new markets. Done wrong, it alienates loyal customers.
The Hidden Cost of Misaligned Teams on Your Brand
When teams pull in different directions, it shows up in your brand before it shows up in your numbers. Here is how to fix it.
Building a Growth Roadmap That Actually Gets Used
Most growth roadmaps sit in a folder. Here is how to build one that drives real decisions, real alignment and real momentum.
What Senior Leaders Get Wrong About Brand Strategy
Brand strategy is not the marketing team's job. It is a leadership responsibility. Here's why that distinction matters.
Why the Interiors Industry Needs Stronger Brand Thinking
From furniture to flooring, the interiors sector competes on product quality. The brands that win compete on meaning.
The Right Way to Use Market Research in Brand Strategy
Data without interpretation is just noise. Here is how to turn research into strategic clarity.
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