Analytics settings

You can browse, read the site and send an enquiry without accepting optional analytics or enabling the calendar. Allowing one does not allow the other. Use Cookie settings in the footer to return here at any time.

Declining stops analytics immediately, removes accessible Google Analytics cookies and reloads this page to unload the tracker.

Storage used by this site

NameProvider and purposeDurationWhen used
ef-consentEF Consulting local storage: your analytics choice, policy version and choice timestamp. Used only to remember your preference.Choice expires after 180 days; an expired record may remain in browser storage until replaced or cleared.After you make an analytics choice
_ga and _ga_*Google Analytics: distinguish browsers and sessions to measure site use. Advertising signals and advertising personalisation are disabled.Configured for up to 180 days, without extending cookie expiry on each visitOnly when analytics is configured and you allow it

Google Analytics may receive technical and usage information, including page visits and device information. It is not loaded before consent. Enquiry names, email addresses and message contents are not sent as analytics events. Google’s privacy information.

Microsoft Bookings

The calendar on the booking page is an optional Microsoft embed. No calendar iframe is loaded until you select Allow Microsoft calendar. Microsoft then receives technical information such as your IP address and may use its own cookies or storage for service operation and measurement. Booking details are processed by Microsoft and EF Consulting to arrange your conversation.

Permission is held only in page memory and is not saved for another visit. Select Disable calendar above the calendar to remove the embed. This stops further embedded use; it cannot undo information already sent or delete cookies held on Microsoft’s domain. Those can be managed through your browser and Microsoft’s controls. Third-party storage names and durations depend on Microsoft’s service and browser settings; see Microsoft’s current cookie and privacy information.

You can use the enquiry form without enabling the calendar. Go to the calendar controls or send an enquiry.

Changing or withdrawing your choice

Rejecting analytics takes effect immediately, removes Google Analytics cookies that this site can access and reloads the page to unload the tracker. It does not erase information previously collected. A choice expires after six months, or sooner if you clear this site’s storage. If browser storage is unavailable, analytics remains blocked.

Other site technology

Site videos and fonts are served with the website rather than third-party video or social widgets. LinkedIn links do not load a LinkedIn tracking widget. Netlify hosts the site and processes enquiry and resource-access forms. Ordinary hosting requests and security logs are distinct from optional analytics; see the privacy notice for how submitted information is used.

This notice covers the public website. Browser caching helps pages and media load; the site does not use advertising or remarketing tags. For questions about these choices, email eve@efconsulting.co.uk.