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Eve Fitzhenry Consulting
Bjelin flooring in a warm interior

Where it has worked, and what I actually did.

Real businesses, real briefs. What each one needed, the part I played, and the difference it made.

Selected work

  1. 01

    Bjelin UK · Hardwood flooring · Sweden

    Building demand across commercial and residential flooring markets

    Developing Bjelin’s UK residential market through distribution, alongside its established commercial presence. Eve leads UK marketing with the UK team, localising Swedish assets and connecting strategy with delivery.

    Herringbone timber flooring and dining furniture in warm daylight
    Engagement
    Marketing strategy · Trade PR · UK market development · Distributor support · Events
    The commercial challenge
    Develop residential demand through a distributor network without weakening Bjelin’s established UK commercial presence.
    Eve’s role
    Eve leads UK marketing alongside the UK team: strategy, trade PR, e-marketing, exhibitions, CRM and distributor support. She advises on UK objectives and audience alignment for paid digital.
    Approved project evidence · November 2026
    Trade PR, email campaigns, a UK CRM built from scratch and full exhibition delivery across Flooring Show South, INDX and Harrogate.
    Period
    2026 · reported November 2026
  2. 02

    Triangle · Field-workforce software · United Kingdom

    A fractional marketing director for a software business changing shape

    A long-established software developer moving from bespoke projects to a product-led business, with content marketing to build, a product to launch and, later, a new venture to take to market. Outside Eve’s home sector; the same method.

    Engagement
    Discovery, go-to-market strategy, content retainer, retained marketing lead for a new venture
    The commercial challenge
    Reposition a bespoke software house as a product-led business, build a content and lead-generation engine where none existed, and later launch a new brand with a founding team that should not be managing several agencies at once.
    Eve’s role
    Discovery and strategy, then an ongoing content marketing retainer as the senior marketing lead to the leadership team, then retained marketing lead and single point of coordination for a new brand launch.
    Period
    2024 onwards
  3. 03

    GetConnect · B2B eCommerce integration · United Kingdom

    Strategic direction, content and brand voice; 2026 marketing plan

    A highly specialised B2B supplier with a small buyer universe, strong engagement on its own channels and limited reach into its sector.

    Retained for content and brand voice; a 2026 marketing budget and activity plan built around brand visibility, authority and consistent presence, with trade PR, SEO content and the newsletter coordinated through one point of contact. The diagnosis in Eve’s words: technically clean but commercially invisible.

    Plans and recommendations dated March 2026; the current website describes a content and SEO engine built from scratch. Outcomes not evidenced in the folder.

    “Working with Eve has been a game changer. Her strategic insight hasn’t just improved our marketing; it’s helped us reshape the direction of our business. From lead generation to brand clarity, her ongoing consultancy has given us the confidence and capability to scale effectively. She brings both structure and vision, and we’ve seen measurable growth because of it.”

    GetConnect

Before EF Consulting

Employers, not clients. Twenty years in senior marketing roles inside contract furniture and flooring businesses: the experience the consultancy is built on. Titles and years are shown where the documents state them.

The career archive, chapter by chapter
Boss Design

Developed the in-house marketing team; led the rebrand; built the UK specification team from zero; led US market expansion.

Gresham Office Furniture

Relocation; built the marketing department and the showroom strategy.

The Senator Group and Allermuir

Group Marketing Manager at Senator; started in contract furniture marketing at Allermuir over twenty years ago.

Headlam

Senior marketing inside the UK’s largest flooring distributor; part of the team that developed a growth plan for one of its brands; retained as a consultant afterwards.

06 · Start a conversation

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