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eve@efconsulting.co.uk · +44 (0)7872 835069 · Bridgnorth, Shropshire
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This is where I share what I’m learning, in plain English, for anyone building a brand without a corporate budget behind them.
Everyday situations, practical marketing lessons. Eve’s own series.
My Life in Marketing · 4 June 2026
Rebranding is one of the most expensive decisions a business can make. Before you pull the trigger, it’s worth asking a more important question: is your brand actually broken, or does it just feel that way to you?
My Life in Marketing · 4 May 2026
Ask ten marketers what their non-negotiable is and you will get ten different answers. Mine is always the same: branding. Here is why it underpins everything else you do.
3 min read
My Life in Marketing · 1 April 2026
You can build a flawless strategy, hit every channel, and nail the messaging. But if the people behind it do not genuinely believe in what they are promoting, it will underperform. Every time.
2 min read
Eve Fitzhenry
Founder of EF Consulting. Over twenty years in brand and marketing inside contract furniture, flooring and interiors businesses; now fractional marketing director and UK go-to-market lead for design-led manufacturers.
The writing is free. The thinking behind it is what I do for interiors and design-led businesses a few days a month.
