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eve@efconsulting.co.uk · +44 (0)7872 835069 · Bridgnorth, Shropshire
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Everyday situations, practical marketing lessons. Eve’s own series. A real observation, what it reveals about marketing, and the lesson for a growing business.
My Life in Marketing · 4 June 2026
Rebranding is one of the most expensive decisions a business can make. Before you pull the trigger, it’s worth asking a more important question: is your brand actually broken, or does it just feel that way to you?
2 min read
4 May 2026
Ask ten marketers what their non-negotiable is and you will get ten different answers. Mine is always the same: branding. Here is why it underpins everything else you do.
1 April 2026
You can build a flawless strategy, hit every channel, and nail the messaging. But if the people behind it do not genuinely believe in what they are promoting, it will underperform. Every time.
Eve Fitzhenry
Founder of EF Consulting. Over twenty years in brand and marketing inside contract furniture, flooring and interiors businesses; now fractional marketing director and UK go-to-market lead for design-led manufacturers.
