02 · What I bring
Four ways to work together, chosen after we’ve looked at where you are.
Every engagement starts with a conversation and, usually, a short discovery. What follows is one of these four, or a combination, chosen to fit where the business is.
The four services
- I
Fractional Marketing Director
The marketing director your business needs, without the full-time appointment.
Your most senior marketing voice, inside the business. I set the direction, own the plan, brief the people who deliver it and read the numbers every month.
- II
Brand and Marketing Strategy
Understand where you are, then set the direction.
A marketing review or a full discovery: your market, your audiences, your competitors, what your products should say to whom, and a six-month plan to work from.
- III
UK Market Entry
Bringing your products to the UK, the way the UK buys.
For manufacturers outside the UK: positioning for a British audience, distributor and dealer routes, how specification works with architects and designers, and which shows and titles matter.
- IV
Implementation and Ongoing Support
A plan is only useful if someone runs it.
PR, exhibitions, content, email and trade collateral, run to the plan and reported against it. I lead; an industry-experienced account manager and trusted specialist partners deliver.
How it fits together
Discovery first: two to four weeks that produce the strategy and a six-month plan. Then, if you want it, monthly support led by me with an account manager and specialist partners behind it. Fees are quoted in conversation, on one page.
Interiors · Flooring · Contract furniture · Lighting · Architectural products · Design-led manufacturing · The built environment
06 · Start a conversation
Not sure which one you need?
That is what the first conversation is for. Thirty minutes, no slides, and an honest view of whether I can help and where to start.